Arens, William F.
Contemporary Advertising. - 7th. ed. - Boston : Irwin, 1999. - 567p. : ill. ; 27.5 cm.
Includes bibliographical & index.
9780071156523
Advertising.
HF5821.A681
Contemporary Advertising. - 7th. ed. - Boston : Irwin, 1999. - 567p. : ill. ; 27.5 cm.
Includes bibliographical & index.
9780071156523
Advertising.
HF5821.A681