McDonald, William J. Ph. D.
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin, 1998. - xviii, 532 p. : ill. ; 25cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0071159517 9780071159517
Direct Marketing.
Direct Marketing--Case Studies.
HF5415.126 MCD
Direct marketing : an integrated approach / William J. McDonald. - Boston : Irwin, 1998. - xviii, 532 p. : ill. ; 25cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0071159517 9780071159517
Direct Marketing.
Direct Marketing--Case Studies.
HF5415.126 MCD