Bailey, Maria T.
Trillion-dollar moms marketing to a new generation of mothers / [electronic resource] : Maria T. Bailey and Bonnie W. Ulman. - Chicago : Dearborn Trade Pub., c2005. - xviii, 237 p.
Includes bibliographical references and index.
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Women consumers--United States.
Mothers--United States.
Marketing--United States.
New Age consumers--United States.
Electronic books.
HF5415.33.U6 / B35 2005eb
658.8/3/0852
Trillion-dollar moms marketing to a new generation of mothers / [electronic resource] : Maria T. Bailey and Bonnie W. Ulman. - Chicago : Dearborn Trade Pub., c2005. - xviii, 237 p.
Includes bibliographical references and index.
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Women consumers--United States.
Mothers--United States.
Marketing--United States.
New Age consumers--United States.
Electronic books.
HF5415.33.U6 / B35 2005eb
658.8/3/0852