AAker, David A.
Strategic market management. - 6th ed. - New York : John Wiley & Sons, 2001. - 338p., index, bibliography. ; cm.
0471415723
Marketing--Management.
HF5415.13.A111
Strategic market management. - 6th ed. - New York : John Wiley & Sons, 2001. - 338p., index, bibliography. ; cm.
0471415723
Marketing--Management.
HF5415.13.A111