Butscher, Stephan A.
Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher. - 2nd ed. - Aldershot, England ; Burlington, VT : Gower, c2002. - xiv, 206 p. : ill. ; 25 cm.
Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Includes bibliographical references (p. [191]-201) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer clubs.
Customer loyalty programs.
Electronic books.
HF5415.525 / .B87 2002eb
658.8/12
Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher. - 2nd ed. - Aldershot, England ; Burlington, VT : Gower, c2002. - xiv, 206 p. : ill. ; 25 cm.
Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Includes bibliographical references (p. [191]-201) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer clubs.
Customer loyalty programs.
Electronic books.
HF5415.525 / .B87 2002eb
658.8/12