Beech, John G.
The marketing of sport. John G. Beech. - 1st ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2007. - 555 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273688266
Sports--Marketing
GV716 .M364
The marketing of sport. John G. Beech. - 1st ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2007. - 555 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273688266
Sports--Marketing
GV716 .M364