Argenti, Paul
The power of corporate communication : crafting the voice and image your business / Paul Argenti & Janis Forman. - New York McGraw-Hill 2002. - vii, 294 p. : ill. ; 25 cm.
Includes bibliographical references (p. 267-282) and index.
9780071379496
Communication in management
Corporations--Public relations.
Communication in organizations.
HD30.3 .A73 / A73 2002
The power of corporate communication : crafting the voice and image your business / Paul Argenti & Janis Forman. - New York McGraw-Hill 2002. - vii, 294 p. : ill. ; 25 cm.
Includes bibliographical references (p. 267-282) and index.
9780071379496
Communication in management
Corporations--Public relations.
Communication in organizations.
HD30.3 .A73 / A73 2002