Kotler, Philip
Marketing management / Philip Kotler, Kevin Lane Keller - 14th [ed.] - Upper Saddle River, N.J. : Prentice Hall, 2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index
9780273753360
Marketing--Management
HF5415.13 / .K64 2012
Marketing management / Philip Kotler, Kevin Lane Keller - 14th [ed.] - Upper Saddle River, N.J. : Prentice Hall, 2012. - xxii, 657, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index
9780273753360
Marketing--Management
HF5415.13 / .K64 2012