Kotter, John P., 1947-
Buy-in : saving your good idea from being shot down / John P. Kotter and Lorne A. Whitehead. - Boston, Mass. : Harvard Business Review Press, c2010. - xi, 192 p. ; 22 cm.
9781422157299
Sales promotion.
Creative ability in business.
Public relations.
HF5438.5 / K686 2010
Buy-in : saving your good idea from being shot down / John P. Kotter and Lorne A. Whitehead. - Boston, Mass. : Harvard Business Review Press, c2010. - xi, 192 p. ; 22 cm.
9781422157299
Sales promotion.
Creative ability in business.
Public relations.
HF5438.5 / K686 2010