Ariely, Dan.
Predictably irrational :
the hidden forces that shape our decisions / Dan Ariely. - 1st ed. - New York, NY : Harper, c2008. - xxii, 280 p. : ill. ; 23 cm.
Includes bibliographical references (p. [259]-267) and index.
9780062018205
Decision making.
Economics--Psychological aspects.
Consumer behavior.
HB74 / P8 A75 2008
Predictably irrational :
the hidden forces that shape our decisions / Dan Ariely. - 1st ed. - New York, NY : Harper, c2008. - xxii, 280 p. : ill. ; 23 cm.
Includes bibliographical references (p. [259]-267) and index.
9780062018205
Decision making.
Economics--Psychological aspects.
Consumer behavior.
HB74 / P8 A75 2008