Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 24 cm.
Includes bibliographical references (p. [223]-229) and index.
9781591396192
New products.
Market segmentation.
HF5415.153 / K53 2003.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 24 cm.
Includes bibliographical references (p. [223]-229) and index.
9781591396192
New products.
Market segmentation.
HF5415.153 / K53 2003.