West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xxvi, 585 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780199556601
Marketing--Decision making.
Marketing--Management.
HF5415.135 / W47 2010
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xxvi, 585 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780199556601
Marketing--Decision making.
Marketing--Management.
HF5415.135 / W47 2010