000 -LEADER |
fixed length control field |
00615nam a22002052a 4500 |
001 - CONTROL NUMBER |
control field |
pr1000013027 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20110601095737.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110308s2002 xx |||||||||||||| ||zxx |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13.Z21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zaini Abd. Kadir. |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing management. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Shah Alam : |
Name of publisher, distributor, etc |
Universiti Teknologi Mara (UiTM), |
Date of publication, distribution, etc |
2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
index, 181p. ; |
Dimensions |
cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic Marketing Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Anizah Zainudin. |