000 -LEADER |
fixed length control field |
00765nam a22002532a 4500 |
001 - CONTROL NUMBER |
control field |
pr1000016934 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20120420152506.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110308s2007 xx |||||||||||||| ||zxx |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071108521 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823.B427 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
245 10 - TITLE STATEMENT |
Title |
Advertising and promotion an integrated marketing communications. |
250 ## - EDITION STATEMENT |
Edition statement |
7th. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw Hill, |
Date of publication, distribution, etc |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
index, 820p. ; |
Dimensions |
cm. |
337 ## - |
-- |
bOOK |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising and promotion. |