| 000 -LEADER |
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| fixed length control field |
00756nam a22002652a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
pr1000017218 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20151222102326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110308s2001 nyu|||||||||||||| ||zxx |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0801333350 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90.S498 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Severin, Werner J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Communication theories : |
| Remainder of title |
origins, methods and uses in the mass media. |
| Statement of responsibility, etc |
Werner J. Severin. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Longman, |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
411 p. ; |
| Dimensions |
cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 526 #0 - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program |
Bachelor of Communication (Hons) in Corporate Communication |
|
|---|
| Program |
Bachelor of Communication (Hons) in Integrated Marketing Communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media. |
