000 -LEADER |
fixed length control field |
00621nam a22002172a 4500 |
001 - CONTROL NUMBER |
control field |
pr1000015474 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20110924104559.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110308s2005 xx |||||||||||||| ||zxx |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131234390 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.P957(R) |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing an Asian perspective. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Singapore : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
index, ill., 535p. ; |
Dimensions |
cm. |
337 ## - |
-- |
book |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |