IUKL Library

A Short course in international marketing blunders (Record no. 149375)

000 -LEADER
fixed length control field 01386nam a2200337Ia 4500
001 - CONTROL NUMBER
control field ebr10032021
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010523s2002 cau sb 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)52967449
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .W48 2002eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/48
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name White, Michael,
Dates associated with a name 1951-
245 12 - TITLE STATEMENT
Title A Short course in international marketing blunders
Medium [electronic resource] :
Remainder of title mistakes made by companies that should have known better /
Statement of responsibility, etc Michael White.
246 30 - VARYING FORM OF TITLE
Title proper/short title International marketing blunders
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Novato, CA :
Name of publisher, distributor, etc World Trade Press,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent x, 182 p.
490 1# - SERIES STATEMENT
Series statement The Short course in international trade series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
Topical term or geographic name as entry element International business enterprises
General subdivision Management.
Topical term or geographic name as entry element Business failures.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Short course in international trade series.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/kliuc/Doc?id=10032021
Public note An electronic book accessible through the World Wide Web; click to view
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type E-book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Date last seen Copy number Uniform Resource Identifier Price effective from Koha item type
            IUKL Library IUKL Library 2015-12-29 Access Dunia 2015-12-29 1 http://site.ebrary.com/lib/kliuc/Doc?id=10032021 2015-12-29 E-book
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