000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
001 - CONTROL NUMBER |
control field |
ko1496107284 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170530092611.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170519s2014 xxua |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071823937 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
W365 2014 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Walter, Ekaterina. |
245 10 - TITLE STATEMENT |
Title |
The power of visual storytelling : |
Remainder of title |
how to use visuals, videos, and social media to market your brand / |
Statement of responsibility, etc |
Ekaterina Walter, Jessica Gioglio. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
[2014] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 221 pages : |
Other physical details |
color illustrations ; |
Dimensions |
23 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 201-211) and index.
|
526 0# - STUDY PROGRAM INFORMATION NOTE |
School |
Faculty of Creative media & Innovative Technology |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Viral marketing. |
|
Topical term or geographic name as entry element |
Internet marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gioglio, Jessica. |