000 -LEADER |
fixed length control field |
04664nam a2200853 i 4500 |
001 - CONTROL NUMBER |
control field |
EBC1097920 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MiAaPQ |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130927s2013 nyu foab 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781606495933 (e-book) |
|
Cancelled/invalid ISBN |
9781606495926 (paperback) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)859338136 |
|
System control number |
(CaBNVSL)swl00402761 |
|
System control number |
(MiAaPQ)EBC1097920 |
|
System control number |
(Au-PeEL)EBL1097920 |
|
System control number |
(CaPaEBR)ebr10767929 |
|
System control number |
(CaONFJC)MIL513397 |
|
System control number |
(OCoLC)857276857 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
G763 2013 |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gronlund, Jay., |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Basics of branding : |
Remainder of title |
a practical guide for managers / |
Statement of responsibility, etc |
Jay Gronlund. |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
264 #1 - |
-- |
New York, New York (222 East 46th Street, New York, NY 10017) : |
-- |
Business Expert Press, |
-- |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (x, 194 pages) |
336 ## - |
-- |
text |
-- |
rdacontent |
337 ## - |
-- |
computer |
-- |
rdamedia |
338 ## - |
-- |
online resource |
-- |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Marketing strategy collection, |
International Standard Serial Number |
2150-9662 |
500 ## - GENERAL NOTE |
General note |
Part of: 2013 digital library. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 187-188) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
506 ## - RESTRICTIONS ON ACCESS NOTE |
Terms governing access |
Access restricted to authorized users and institutions. |
520 3# - SUMMARY, ETC. |
Summary, etc |
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process. |
588 ## - |
-- |
Title from PDF title page (viewed on September 27, 2013). |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
basics of branding |
|
Uncontrolled term |
positioning statement |
|
Uncontrolled term |
emotional branding |
|
Uncontrolled term |
consumer insights |
|
Uncontrolled term |
corporate branding |
|
Uncontrolled term |
global branding |
|
Uncontrolled term |
country branding |
|
Uncontrolled term |
market research |
|
Uncontrolled term |
creativity |
|
Uncontrolled term |
ideation |
|
Uncontrolled term |
innovation model |
|
Uncontrolled term |
brand names and logos |
|
Uncontrolled term |
B2B |
|
Uncontrolled term |
business-to-business |
|
Uncontrolled term |
value proposition |
|
Uncontrolled term |
value pricing |
|
Uncontrolled term |
commoditization |
|
Uncontrolled term |
marketing and sales alignment |
|
Uncontrolled term |
silos |
|
Uncontrolled term |
brand trust |
|
Uncontrolled term |
social media |
|
Uncontrolled term |
brand architecture |
|
Uncontrolled term |
personal branding |
|
Uncontrolled term |
employer branding |
|
Uncontrolled term |
brand equity |
|
Uncontrolled term |
B2C |
|
Uncontrolled term |
business-to-consumer |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Print version: |
International Standard Book Number |
9781606495926 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
2013 digital library. |
|
Uniform title |
Marketing strategy collection. |
-- |
2150-9662. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1097920 |
Public note |
Click to View |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
E-book |