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04631nam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
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EBC1125172 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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120803s2013 nyua sb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| Canceled/invalid LC control number |
2012028672 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9780415888011 (hardback) |
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| Cancelled/invalid ISBN |
9780203071434 (e-book) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC1125172 |
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| System control number |
(Au-PeEL)EBL1125172 |
|
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| System control number |
(CaPaEBR)ebr10659435 |
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| System control number |
(CaONFJC)MIL446921 |
|
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| System control number |
(OCoLC)828298642 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.R6788 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 |
| Edition number |
23 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The Routledge companion to advertising and promotional culture |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc |
edited by Matthew P. McAllister, Emily West. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 464 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Historical perspectives -- Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross -- "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn -- The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole -- Cultivating the romance of place : marketing as popular geography / Richard K. Popp -- Political economy -- Regulating integrated advertising / Christina Spurgeon -- Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy -- Media buying : the new power of advertising / Joseph Turow -- Globalization -- The advertising industry in Latin America : a regional portrait / John Sinclair -- Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng -- The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Ch�avez -- The transnational promotional class and the circulation of value(s) / Melissa Aronczyk -- Audiences as labor, consumers, interpreters, fans -- Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen -- The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein -- Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes -- Identities -- The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy -- "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika -- The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton -- Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott -- Social institutions -- The new refeudalization of the public sphere / Jamie Warner -- Rate your knowledge: the branded university / Sarah Banet-Weiser -- Now hear this : the state of promotion and popular music / Devon Powers -- Property porn : an analysis of online real estate advertising / Jacqueline Botterill -- Everyday life -- "Brand you!" : the business of personal branding and community in anxious times / Christine Harold -- Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury -- Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein -- From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes -- The environment -- The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen -- Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern -- The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name as entry element |
Social media. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McAllister, Matthew P. |
|
|---|
| Personal name |
West, Emily. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1125172 |
| Public note |
Click to View |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-book |
