| 000 -LEADER |
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| fixed length control field |
02844nam a22004813i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC6679897 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221230093400.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221228s2021 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781637421086 |
| Qualifying information |
(electronic bk.) |
|
|---|
| Cancelled/invalid ISBN |
9781637421079 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(MiAaPQ)EBC6679897 |
|
|---|
| System control number |
(Au-PeEL)EBL6679897 |
|
|---|
| System control number |
(OCoLC)1261367237 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Narayan, Rajan. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Multiply Your Business Value Through Brand and AI. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 264 #1 - |
|---|
| -- |
New York : |
| -- |
Business Expert Press, |
| -- |
2021. |
|
|---|
| -- |
�2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (202 pages) |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Issn Ser. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Acknowledgments -- Chapter 1: Current Situation -- Chapter 2: Brand, a Guarantee of Value -- Chapter 3: An Introduction to AI -- Chapter 4: The Caveats of Using AI -- Chapter 5: Using AI to Identify and Get Insights About Customers -- Chapter 6: AI and Brand Development -- Chapter 7: AI and Creativity -- Chapter 8: AI in Customer Engagement -- Chapter 9: Improving the Customer's Brand Experience Using AI -- Chapter 10: The Balance Sheet -- Chapter 11: The Future Landscape -- Chapter 12: Starting the Process -- Bibliography -- About the Author -- Index -- Adpage -- Backcover. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals. |
| 588 ## - |
|---|
| -- |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing). |
|
|---|
| Topical term or geographic name as entry element |
Artificial intelligence. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Narayan, Rajan |
| Title |
Multiply Your Business Value Through Brand and AI |
| Place, publisher, and date of publication |
New York : Business Expert Press,c2021 |
| International Standard Book Number |
9781637421079 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Issn Ser. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Click to View |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-book |
