| 000 -LEADER |
|---|
| fixed length control field |
02488nam a22004093i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
EBC7051787 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221230093452.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221228s2011 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788490291290 |
| Qualifying information |
(electronic bk.) |
|
|---|
| Cancelled/invalid ISBN |
9788497884259 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(MiAaPQ)EBC7051787 |
|
|---|
| System control number |
(Au-PeEL)EBL7051787 |
|
|---|
| System control number |
(OCoLC)1340957277 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vilajoana Alejandre, Sandra. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Las Leyes de la Publicidad : |
| Remainder of title |
L�imites Jur�idicos de la Actividad Publicitaria. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 264 #1 - |
|---|
| -- |
Barcelona : |
| -- |
Editorial UOC, |
| -- |
2011. |
|
|---|
| -- |
{copy}2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (248 pages) |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Manuales Ser. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
La publicidad es una de las actividades econ�omicas y comerciales m�as reguladas: cerca de trescientas normas -comunitarias, estatales y auton�omicas- configuran, actualmente, los l�imites jur�idicos de la actividad publicitaria en Espa�na. Este libro facilita al lector ? estudiante o profesional de la publicidad- los principios b�asicos del marco jur�idico en el que deber�a desarrollar su actividad. �Qu�e normas determinan el marco normativo b�asico de la publicidad? �Cu�al es contenido general del derecho de la publicidad tras la reforma operada en el r�egimen legal de la competencia desleal? �Qu�e principios regulan la publicidad seg�un su medio de difusi�on y cu�al es el alcance de la legislaci�on de car�acter sectorial? �Qu�e l�imites debemos observar al recoger y tratar datos de car�acter personal con fines de publicidad? �Qu�e papel juega el sistema de autorregulaci�on publicitaria en el contexto actual?. |
| 588 ## - |
|---|
| -- |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Vilajoana Alejandre, Sandra |
| Title |
Las Leyes de la Publicidad |
| Place, publisher, and date of publication |
Barcelona : Editorial UOC,c2011 |
| International Standard Book Number |
9788497884259 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Manuales Ser. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Click to View |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-book |
