| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240516125146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781543760897 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
JF1001 |
| Item number |
Zak |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zakari Bukari |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
POLITICAL MARKETING: |
| Remainder of title |
GHANA VOTERS' BEHAVIOUR, TRUST, LOYALTY, AND INTENTION TO VOTE / |
| Statement of responsibility, etc |
Zakari Bukari, Abu Bakar A Hamid, Hishamuddin MD SOM. |
| 264 #1 - Production, publication, distribution, manufacture, and copyright notice |
|---|
| Place of production, publication, distribution, manufacture |
Singapore ; Malaysia : |
| Production, publication, distribution, manufacture, and copyright notice |
Partridge, |
| Year of production, publication, distribution, manufacture, and copyright notice |
©2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
241 pages ; |
| Other physical details |
23 cm |
| 336 ## - Content Type |
|---|
| rdacontent |
text |
| Content Type |
rdacontent |
| 337 ## - Media Type |
|---|
| rdamedia |
unmediated |
| Media Type |
rdamedia |
| 338 ## - Carrier Type |
|---|
| rdacarrier |
volume |
| Carrier Type |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Political marketing is part and parcel of political life. Politicians, government and council departments have incorporate marketing in their pursuit of political goals. They are aware when deciding on policies and service deliverances; understand people they serve and seek votes from them and thus create new segments to target and creation of the political brand to develop an attractive vision. The objectives of this study are to examine voters` behaviour, the role of loyalty, trust, and voting intention in selecting political leaders in Ghana. Data gathered from 520 eligible voters who have voted at least two times. Structural Equation Modeling Smart PLS was employed generate the findings. The outcome revealed that, candidate personality, epistemic value, contingency situation and political issues have a positive and significant influence on voting intention. However the social imagery had no effect on voting intention from the voters` perspectives. Voters` loyalty and trust moderates voting intention on the aggregate level. This finding suggested that political issues engagement with voter audience need to be revisited through civic education. Given the importance that democratic societies placed on citizens’ participation in an electoral process. Incorporating their views, opinions and feelings on trust and loyalty to a party on their voting intention will offers an empirical dimension to the evaluation of voters` behaviour and also help the leadership of the various political parties in Ghana in their quest to develop appropriate strategies with the so aim of winning election. As marketers do to win their customers against their competitors. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Ghana |
| General subdivision |
Politics and government |
|
|---|
| Topical term or geographic name as entry element |
Voters |
| General subdivision |
Attitudes |
| Geographic subdivision |
Ghana |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abu Bakar A Hamid |
|
|---|
| Personal name |
Hishamuddin MD SOM |
