IUKL Library

Marketing and PR (Record no. 52418)

000 -LEADER
fixed length control field 01385nam a2200361Ia 4500
001 - CONTROL NUMBER
control field ebr10196647
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061207s2007 enka sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780713675467 (pbk.)
Cancelled/invalid ISBN 0713675462 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)647673815
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .H65 2007eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holden, Philip R.
245 10 - TITLE STATEMENT
Title Marketing and PR
Medium [electronic resource] :
Remainder of title getting customers and keeping them-- without breaking the bank /
Statement of responsibility, etc Philip R. Holden and Nick Wilde.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc A & C Black,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 200 p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Business on a shoestring
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Topical term or geographic name as entry element Public relations.
Topical term or geographic name as entry element Small business
General subdivision Marketing.
Topical term or geographic name as entry element Small business
General subdivision Public relations.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wilde, Nick.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Business on a shoestring.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/kliuc/Doc?id=10196647
Public note An electronic book accessible through the World Wide Web; click to view

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