| 000 -LEADER |
|---|
| fixed length control field |
00617nam a22002177a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1354085616 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20121128145729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121128t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132286855 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.K636 2006 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler , Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing |
| Statement of responsibility, etc |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed . |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Prentice Hall International, |
| Date of publication, distribution, etc |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
712 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gary Armstrong. |
| 9 (RLIN) |
9931 |
