| 000 -LEADER |
|---|
| fixed length control field |
00601nam a22002057a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko 1354088857 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20121128155241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121128t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538190909 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 .J83 1991 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic advertising |
| Statement of responsibility, etc |
Donald W Jugenheimer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati : |
| Name of publisher, distributor, etc |
College Division, South-Western Pub. Co., |
| Date of publication, distribution, etc |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
461 p : |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gordon E White |
| 9 (RLIN) |
10439 |
