| 000 -LEADER |
|---|
| fixed length control field |
00677nam a22002417a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1364182536 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130325113913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130325t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749444622 |
|
|---|
| International Standard Book Number |
9780749444624 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 W926 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roman, Kenneth. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to advertise : |
| Remainder of title |
what works, what doesn't - and why. |
| Statement of responsibility, etc |
Kenneth Roman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 218 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maas, Jane. |
| 9 (RLIN) |
12913 |
|
|---|
| Personal name |
Nisenholtz, Martin. |
| 9 (RLIN) |
12914 |
