| 000 -LEADER |
|---|
| fixed length control field |
00671nam a22002177a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1364788457 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130401115827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130401t xxu||||| |||| 00| 0 eng d |
| 020 #0 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132548977 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12.A7 M37 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
an Asian perspective / |
| Statement of responsibility, etc |
Philip Kotler ...[et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 1055 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
117 |
|
|---|
| Personal name |
Ang, Swee Hoon. |
| 9 (RLIN) |
13428 |
|
|---|
| Personal name |
Leong, Siew Meng. |
| 9 (RLIN) |
13429 |
|
|---|
| Personal name |
Tan, Chin Tiong. |
| 9 (RLIN) |
13430 |
