| 000 -LEADER |
|---|
| fixed length control field |
00657nam a22002172a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
pr1000009974 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120914092211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110308s1987 xx |||||||||||||| ||zxx |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534068049 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P92.U5.W56 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Whetmore, Edward Jay. |
| 9 (RLIN) |
8530 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mediamerica : |
| Remainder of title |
Form, content, and consequence of mass communication. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
California : |
| Name of publisher, distributor, etc |
Wadsworth Publishing, |
| Date of publication, distribution, etc |
1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Updated 3rd ed. 374p., indexill. ; |
| Dimensions |
cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public Relations. |
| 9 (RLIN) |
654 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
