| 000 -LEADER |
|---|
| fixed length control field |
00917nam a22002777a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1392712154 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140218163044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131203s2008 nyu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415430357 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Transcribing agency |
MY-KjKLI |
| Language of cataloging |
eng |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146.I58 |
| Item number |
S68 2007 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Spurgeon, Christina. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and new media / |
| Statement of responsibility, etc |
Christina Spurgeon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
135 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [115]-129) and index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| School |
Faculty of Arts, Communication, and Education |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
|
|---|
| Topical term or geographic name as entry element |
Mass media. |
|
|---|
| Topical term or geographic name as entry element |
Mass media and business. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0718/2007020168.html |
