| 000 -LEADER |
|---|
| fixed length control field |
00684 a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1385608879 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131128112921.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131128t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780844232423 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 .Y33 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yale, David R. |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The Publicity Handbook. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago, Ill. : |
| Name of publisher, distributor, etc |
Mc Graw Hill, |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
448 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 526 #0 - STUDY PROGRAM INFORMATION NOTE |
|---|
| School |
Faculty of Arts, Communication, and Education |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations --Handbooks, manuals, etc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carothers, Andrew J. |
| 9 (RLIN) |
17056 |
