| 000 -LEADER |
|---|
| fixed length control field |
00863nam a22002657a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1389078991 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140107153515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140107t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470810705 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 Aak |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing Research : |
| Remainder of title |
the second Pacific rim edition / |
| Statement of responsibility, etc |
David A. Aaker ; V. Kumar ; George S. Day ; Meredith Lawley ; David Stewart |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Pacific Rim ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 601p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| Form subdivision |
Textbooks. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V. |
| 9 (RLIN) |
17639 |
|
|---|
| Personal name |
Day, George S. |
| 9 (RLIN) |
17640 |
|
|---|
| Personal name |
Lawley, Meredith. |
| 9 (RLIN) |
17641 |
|
|---|
| Personal name |
Stewart, David. |
| 9 (RLIN) |
17642 |
