Services marketing. (Record no. 9167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a22002532a 4500 |
| 001 - CONTROL NUMBER | |
| control field | pr1000008504 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120808113744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110308s1996 xx |||||||||||||| ||zxx |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071148817 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MY-KjKLI |
| Language of cataloging | eng |
| Transcribing agency | MY-KjKLI |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5Z48 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 3916 |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 700p., index. ; |
| Dimensions | cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 84 |
| Topical term or geographic name as entry element | Service Industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 4635 |
| Topical term or geographic name as entry element | Customer Services. |
| 9 (RLIN) | 3918 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 9 (RLIN) | 3919 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
No items available.