| 000 -LEADER |
|---|
| fixed length control field |
00663nam a22002052a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1406075758 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191203165645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140723t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
YP 3 2011 014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Thesis, project paper |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Li Hui. |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The Perception of Consumers Towards the Language use in Advertising Claims. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kajang : |
| Name of publisher, distributor, etc |
Kuala Lumpur Infrastructure University College, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 36 p. ; |
| Dimensions |
30 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Project paper--Kuala Lumpur Infrastructure University College, 2011. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Perception. |
|
|---|
| Topical term or geographic name as entry element |
Consumers. |
