Normal view MARC view ISBD view

Copywriting : (Record no. 94331)

000 -LEADER
fixed length control field	00753nam a22002537a 4500
001 - CONTROL NUMBER
control field	ko1426060387
003 - CONTROL NUMBER IDENTIFIER
control field	MY-KjKLI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20151229163451.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150310s2012 xxua \|\|\|\| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781780670003
040 ## - CATALOGING SOURCE
Original cataloging agency	MY-KjKLI
Language of cataloging	eng
Transcribing agency	MY-KjKLI
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5825
Item number	S53 2012
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Shaw, Mark,
Dates associated with a name	1965-
245 10 - TITLE STATEMENT
Title	Copywriting :
Remainder of title	successful writing for design, advertising, and marketing /
Statement of responsibility, etc	Mark Shaw.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London :
Name of publisher, distributor, etc	Laurence King,
Date of publication, distribution, etc	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	240 p. :
Other physical details	col. ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
526 0# - STUDY PROGRAM INFORMATION NOTE
School	Faculty of Arts, Communication, and Education

Program	Bachelor of Communication (Hons) in Integrated Marketing Communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising copy.

Topical term or geographic name as entry element	Marketing.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Non-public note
				Not For Loan	Purchase	IUKL Library	IUKL Library	Open shelves	2015-01-08	U-Text Books	162.00	FA059717, KIB/IE/LR/BK/15/201	HF5825 Sha	2015-0569	2015-03-26	1	2015-03-10	Book (red spot)	00000358
					Purchase	IUKL Library	IUKL Library	Open shelves	2015-01-08	U-text Books	162.00	FA059717, KIB/IE/LR/BK/15/201	HF5825 Sha	2015-0570	2015-03-10	2	2015-03-09	Book	00000358

IUKL Library

Copywriting : (Record no. 94331)