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Data mining techniques : For marketing, sales, and customer support.

By: Berry, Michael.
Contributor(s): Linoff, Gordon.
Material type: materialTypeLabelBookPublisher: New York : John Wiley & Sons, 1997Description: index, bibliography, references, 454p. ; cm.ISBN: 0471179809.Subject(s): Data Mining | Marketing -- Data Processing | Business -- Data Processing
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