Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.
By: Gibbs, Richard.
Contributor(s): Humphries, Andrew | ebrary, Inc.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2009Description: xii, 235 p. : ill., plans.Other title: Strategic alliances and marketing partnerships.Subject(s): Strategic alliances (Business) | Relationship marketing | MarketingGenre/Form: Electronic books.DDC classification: 658/.046 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10288091 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. [227]-228) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.