Principles of direct and database marketing.
By: Tapp, Alan.
Material type: BookPublisher: Essex : Prentice Hall, 2000Edition: 2nd ed.Description: 435p., index. ; cm. Media type: book ISBN: 0273646818.Subject(s): MarketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book | IUKL Library Open shelves | Purchase | HF5415 Tap (Browse shelf) | 1 | Available |
Total holds: 0
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HF5415 Str Marketing on the internet : principles of online marketing. | HF5415 Str E-marketing. | HF5415 Str E-marketing. | HF5415 Tap Principles of direct and database marketing. | HF5415 Tay Space race : an inside view of the future of communications planning / | HF5415 Tho Meeting customer needs. | HF5415 Tou Strategy management. |
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