Future savvy [electronic resource] : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon.
By: Gordon, Adam.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: New York : American Management Association, c2009Description: x, 294 p. : ill.Subject(s): Business forecasting | Strategic planning | Industrial managementGenre/Form: Electronic books.DDC classification: 658.4/012 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10271812 | 1 | Available |
Includes bibliographical references (p. 285-287) and index.
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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