Permission-based E-mail marketing that works! [electronic resource] / Kim MacPherson.
By: MacPherson, Kim.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Chicago, IL : Dearborn Trade, c2001Description: xx, 261 p. : ill.Subject(s): Telemarketing | Electronic mail messages | Customer relationsGenre/Form: Electronic books.DDC classification: 658.8/4 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10019941 | 1 | Available |
At head of title: Everything you need to know.
Includes bibliographical references and index.
E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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