The big idea [electronic resource] : how business innovators get great ideas to market / Steven D. Strauss.
By: Strauss, Steven D.
Contributor(s): ebrary, Inc.
Material type: BookPublisher: Chicago : Dearborn Trade Pub., c2002Description: x, 229 p.Subject(s): New products -- MarketingGenre/Form: Electronic books.DDC classification: 658.5/75 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10015823 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. 221-222) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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