Advanced database marketing [electronic resource] : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
Contributor(s): Coussement, Kristof | Bock, Koen W. de | Neslin, Scott A | ebrary, Inc.
Material type:
BookPublisher: Burlington, Vt. : Gower, c2013Description: xx, 324 p. : ill.Subject(s): Database marketing | Consumer profiling | Customer relationsGenre/Form: Electronic books.DDC classification: 658.8/120285574 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
pt. I. Methods -- pt. II. Applications.
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10686334 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
pt. I. Methods -- pt. II. Applications.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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