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The development of marketing management [electronic resource] : the case of the USA, c. 1910-1940 / Kazuo Usui.

By: Usui, Kazuo, 1953-.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookSeries: History of retailing and consumption: Publisher: Aldershot, England ; Burlington, VT : Ashgate, c2008Description: xii, 166 p. : ill.Subject(s): Marketing -- United States -- Management -- History -- 20th century | Marketing -- United States -- History -- 20th century | Marketing -- Management -- Case studiesGenre/Form: Electronic books.DDC classification: 658.8001 Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti http://site.ebrary.com/lib/kliuc/Doc?id=10250446 1 Available
Total holds: 0

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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