Strategic brand management building , measuring and managing equity.
By: Keller, Kevin Lane
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Material type: 
BookPublisher: [s.l.] : Prentice Hall, 2003Edition: 2nd.Description: index, 788p. ; cm.ISBN: 0131105833.Subject(s): Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book
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IUKL Library Open shelves | Purchase | HD69 Kel (Browse shelf) | 1 | Available |
Total holds: 0
Master in Business Administration (Management)
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