Strategic Marketing Communications-A systems Approach To IMC.
By: Sirgy, Joseph M.
Contributor(s): Rahtz, Don R.
Material type: BookPublisher: Australia : Thomson, 2007Description: index, 448p.,ill.,online edition include. ; cm. Media type: bOOK ISBN: 1592602843.Subject(s): Business & economics | Business communicationItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5415 Sir (Browse shelf) | 1 | Not For Loan |
Total holds: 0
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