How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton.
By: Sutton, Kim Maya [author.].
Material type:
BookPublisher: Hamburg : Diplomica Verlag, 2014Description: 1 online resource (87 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9783842811003 (e-book).Subject(s): Publishers and publishing -- Handbooks, manuals, etc | Electronic commerce -- Management | Marketing -- Management -- Handbooks, manuals, etc | Customer relationsGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
|
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=11020114 | 1 | Available |
Total holds: 0
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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