Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
Contributor(s): Stone, Merlin | Bond, Alison | Foss, Bryan | ebrary, Inc.
Material type:
BookSeries: Market research in practice series: Publisher: London ; Sterling, Va. : Kogan Page, 2004Description: xv, 288 p. : ill.Subject(s): Customer relations -- Management | Marketing research | Database marketingGenre/Form: Electronic books.DDC classification: 658.8/34 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10084448 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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