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Market research in practice [electronic resource] : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

By: Hague, Paul N.
Contributor(s): Hague, Nick, 1974- | Morgan, Carol-Ann, 1958- | ebrary, Inc.
Material type: materialTypeLabelBookSeries: Market research in practice series: Publisher: London ; Sterling, VA : Kogan Page, 2004Description: xii, 244 p. : ill.Subject(s): Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/3 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti http://site.ebrary.com/lib/kliuc/Doc?id=10084442 1 Available
Total holds: 0

Includes bibliographical references (p. 221-235) and index.

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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