Measuring marketing [electronic resource] : 110+ key metrics every marketer needs / John A. Davis.
By: Davis, John.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Singapore : John Wiley & Sons Singapore, 2013Edition: 2nd ed.Description: xxii, 344 p. : ill.Subject(s): Marketing -- Evaluation | Marketing researchGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10629615 | 1 | Available |
Includes bibliographical references and index.
section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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