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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Kotabe, Masaaki.
Contributor(s): Helsen, Kristiaan.
Material type: materialTypeLabelBookPublisher: New York : John Wiley & Sons, 2001Description: xxiv,739p, 12p of plates : ill., maps ; 26cm.ISBN: 0471372897.Subject(s): Export marketing. -- Management
List(s) this item appears in: 20150427 MQA MIS
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